Vanessa Lopes revela virada na carreira e os bastidores da internet

In the new episode of IstoÉ Mulher + Fructus Interview, we welcome digital influencer and businesswoman Vanessa Lopes. During the chat, Vanessa talked about the beginning of her journey on social media, building a massive audience through dance and entertainment, and the moment she realized she had turned content into a career. Throughout the conversation, the influencer shared behind-the-scenes details of her transition to the business world as a partner in the fitness brand Let’s Gym, highlighting marketing strategies, community building, and the challenges of also being an entrepreneur. Vanessa also reflected on authenticity on social media, the pressure of exposure, the importance of staying true to one's essence, and the lessons learned throughout her journey, as well as offering advice to young people seeking to grow in the digital world and build their own opportunities.