Saab 900 Was Meant To Save the Company — Until Everything Fell Apart

By the late 1980s, Saab as a company was in a precarious financial position despite the popularity of its cars. The Saab 900 had a devoted following and Saab’s global sales actually hit record highs in the late ’80s (especially in markets like the USA and UK) However, those sales weren’t enough to offset Saab’s high production costs and limited economies of scale – profitability was unsustainable. #automobile #saab #retro