Building a personal brand & networking as PT with Zac Farson

Zac Farson, a now doctor of physical therapy and personal brand expert, shares honest and authentic insight to building a personal brand as a PT student and building a professional network in the sports and rehab world as a student while making it sustainable throughout the 3 years of school. There has never been a better time to build a personal brand and Zac gives a practical strategy to make this happen even as a busy DPT student. Time stamps for the episode: 0:01 to 01:30 A little about Zac ( PT and non-PT related) 02:10 to 02:30 What is a personal brand? ( many students have heard about it but don’t too much about it especially starting out in school) 02:55 to 03:10 anything unexpected in the journey of building a personal brand 03:30 to 05:45 being authentic and standing out with creating content 07:50 to 11:40 networking as a student and professional in the PT space 13:40 to 18:00 From the students perspective answering the elephant in the room “I am super busy and school take so much of my time. Why should I build a personal brand as a student?” (Time management - Is there a system you used to make this happen especially in busier semesters? Advice for students to make this as practical as possible) 18:20 to 20:50 How did building a personal brand set the foundation for you to build league level? Take us through the journey of what it looked like perfecting your craft as a sports PT 21:40 to 22:20 the reality of working with professional sports 23:10 to 25:10 Zac's insight for continuing education for sports PT / active individuals 26:10 to 29:00 If you could go back to your first semester of PT school and tell yourself 1 thing what would it be? 30:02 to 32:50 What would say to pre-physical students on the fence about going to PT school and the PT profession Contact info ( instagram): @zac.farson