The American Who Sold Skin Bleaching Cream to Africans
The American Who Sold Skin Bleaching Cream to Africans recounts the uproar that arose when American star Blac Chyna visited Lagos, Nigeria, to advertise a $250 high-end skin-lightening cream. What began as a celebrity endorsement swiftly turned into a worldwide discussion about skin bleaching, colorism, beauty standards, celebrity influence, and the billion-dollar industry centered around lighter skin. The backlash, the business, and the more profound issues behind Africa's skin-lightening industry are all examined in this video.
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