Bozoma Saint John On Ghanaian Roots, Marketing Africa, Beyoncé, Boris, Apple, Pepsi, Uber, Netflix

Bozoma Saint John joins One54 Africa Podcast for an inspiring conversation about African identity, cultural pride, global marketing, and building a legacy that extends far beyond corporate success. Bozoma Saint John reflects on her Ghanaian roots and upbringing across Ghana, Kenya, and the United States, sharing how family history, Ghanaian traditions, language, food, and the lasting effects of colonization shaped her worldview. She discusses the importance of representing Africa on the global stage, challenging misconceptions about the continent, and using storytelling and marketing to change narratives. The conversation dives into Bozoma Saint John’s work on Ghana’s Year of Return initiative, where she helped transform the campaign into a worldwide movement celebrating culture, music, fashion, food, and community. She also shares stories involving Boris Kodjoe and the mission to reconnect the African diaspora with the continent through meaningful cultural experiences. Bozoma Saint John also recounts her extraordinary career journey, from arriving in New York and landing a temporary role with Spike Lee to boldly critiquing one of his scripts and turning the opportunity into a four-year career. She explains how recognizing Beyoncé’s potential before her solo breakthrough led to a game-changing Pepsi campaign that helped launch her rise as one of the most influential marketing executives in the world. From leadership lessons at Netflix, Uber, Apple Music, iTunes, and PepsiCo to candid conversations about intuition, negotiation, confidence, and career reinvention, Bozoma Saint John shares the strategies that helped her thrive at the highest levels of business. She also offers powerful insights on women in leadership, advocating for greater self-advocacy, higher compensation, and fearless ambition. The discussion explores her decision to leave corporate America, write her memoir, and pursue new opportunities in entertainment, including The Real Housewives of Beverly Hills and NBC’s On Brand. Bozoma Saint John explains how trusting her instincts has guided some of the biggest decisions of her life and career. #one54 #bozomasaintjohn #africa FULL EPISODE:    • Bozoma Saint John On Ghanaian Roots, Marke...   Follow One54 on TikTok: https://www.tiktok.com/@one54africa?l... Follow One54 on Instagram:   / one54africa   Follow One54 on Facebook: https://www.facebook.com/profile.php?... Follow One54 on X: https://x.com/one54africa Follow Godfrey on TikTok: https://www.tiktok.com/@godfreyfunny?... Follow Godfrey on Instagram:   / godfreycomic   Follow Godfrey on Facebook: https://www.facebook.com/profile.php?... Follow Godfrey on X: https://x.com/godfreycomedian?lang=en Follow Akbar on TikTok: https://www.tiktok.com/@akbar_gbaja?l... Follow Akbar on Instagram:   / akbar_gbaja   Follow Akbar on Facebook:   / akbargbaja   Follow Akbar on X: https://x.com/Akbar_Gbaja One54, hosted by Akbar and Godfrey, is a first of its kind podcast spotlighting the untold stories of African entertainers, athletes and business leaders. Through unfiltered conversations, this podcast reveals the challenges and culture clashes of growing up African in America. Akbar Gbajabiamila is a former NFL player, sports analyst, and television host best known for co-hosting American Ninja Warrior and CBS' The Talk. Proud of his Nigerian heritage, he brings a dynamic presence to media, blending his athletic background with insightful commentary and a deep connection to his roots. Godfrey Danchimah is a comedian and actor who's resume spans over 30 years and known for his sharp wit, spot-on impressions, and energetic stand-up performances. Drawing from his Nigerian heritage, he infuses cultural insight into his comedy, making him a standout voice in the entertainment industry. One54 - Celebrating Africa’s 54 Countries, One Story At A Time