Google Shopping & PMAX for eCommerce: The Structure That Gets 5x ROAS (Full System)

🔍 FREE GOOGLE ADS AUDIT (for eCommerce brands spending £4k+/month) https://calendly.com/touchpointppc/audit 📩 FREE WEEKLY NEWSLETTER https://ppcnewsletter.netlify.app/ 📥 DOWNLOAD THE FULL 8 STEP FRAMEWORK https://pmaxshoppingdownloadable.netl... ───────────────────────────── We audited an account spending $35,000/month on Google Shopping and PMAX last year. Solid products. Decent budget. ROAS was unprofitable. Turned out it wasn't the products. It wasn't the budget. It was the structure and once we fixed it, ROAS jumped 110%. I keep seeing this same pattern across eCommerce accounts right now. Brands blaming their feed or their margins when the real problem is how the campaigns are built. This video breaks down the exact 5-step system we use at Touchpoint PPC to fix it: ✅ Product segmentation: getting Google to show the right products to the right buyers ✅ Campaign structure: separating winning spend from wasted spend ✅ Feed optimisation: why your product titles are probably killing your reach ✅ Message matching: the gap between your ads and landing pages that's costing you conversions ✅ Budget reallocation: moving spend toward what's actually working If you're running Google Shopping, PMAX, or both and not hitting your ROAS targets this is probably why. 🔔 Subscribe for weekly Google Ads strategies built for eCommerce brands. ───────────────────────────── ⏱️ TIMESTAMPS ───────────────────────────── 00:00 - Why Your Google Shopping & PMAX Won't Scale 05:00 - Step 1: Product Segmentation 09:10 - Step 2: Campaign Structure 13:30 - Step 3: Feed Optimisation 21:50 - Step 4: Message Matching 23:38 - Step 5: Budget Reallocation ───────────────────────────── 🔗 LINKS ───────────────────────────── 🌐 Touchpoint PPC: https://touchpointppc.co.uk/ 💼 Work with us: https://calendly.com/touchpointppc/go... 📲 LinkedIn:   / william-cameron-656117212