The BEST Google Ads Campaign Structure for 2026 (eCommerce)

✅ Get a FREE Google Ads Audit from our team: https://calendly.com/touchpointppc/audit ✅ Book 1:1 Google Ads Consulting with https://calendly.com/touchpointppc/go... ✅ Subscribe to my weekly Google Ads newsletter: https://ppcnewsletter.netlify.app/ In this video, I break down the Google Ads campaign structure I recommend for eCommerce in 2026. You’ll see the simple 4 campaign setup I’d use (1 Brand Search + 3 PMAX campaigns split into Bestsellers, Mid Performers, and Everything Else/Testing), why consolidation stabilises performance, and how to move products between campaigns so you can scale without wasting spend. Mentioned Videos: How We Doubled This Jewellery Brand’s Sales | Google Ads Case Study    • How We Doubled This Jewellery Brand’s Sale...   I’m William, founder of Touchpoint PPC a specialist Google Ads agency helping DTC brands scale through Shopping, Performance Max, and Search. After working with over 50 incredible brands and driving $80M in sales, I’m sharing everything we’ve learned so you can build more profitable campaigns in 2026, no matter your budget.