Sidetrekked S3 E1 - Should My Marketing Team Be Podcasting?

We’re back! In the season 3 premiere episode of Sidetrekked, Emilee and Shayne discuss what we learned during our first year of podcasting (1:48). They discuss the work involved in getting a podcast off the ground, and they welcome Sidetrekked producer Nick Grobe to discuss the process of prepping and recording each episode (9:10). They also touch on the decision to incorporate video, some best practices we’ve established for recording, and how to know if a podcast is right for your company (23:00). In Problem Solved, Emilee and Shayne welcome Trekk Social Media Strategist Sean Burke to discuss how we distribute the podcast (35:00). Finally, Sean sticks around for Mics At the Bar where Trekk Chief Creative Officer Michael Wilson has some fun questions for Sean about the social media landscape. RESOURCES: https://trekk.com/insights/guide-b2b-... https://trekk.com/work/podcast-featur... 0:00 - Introduction 1:48 - What we learned in year one 9:10 - Episode prep with Nick Grobe 23:00 - Promotion and more with Sean Burke 35:00 - Mics At the Bar