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Learn the key differences between AEO and SEO, how to adapt your SEO strategy for AEO, why a marketing strategy sent straight from Claude Cowork isn’t effective, and how to network at large in-person events on this episode of Sidetrekked. Sidetrekked is a B2B marketing podcast by Trekk, a tech-driven full-service creative agency based in Rockford, Illinois, where CEO Emilee Christianson and COO Shayne break down today’s biggest marketing challenges. This Season 3 finale AMA answers a few key marketing questions: AEO is pretty much the same as SEO, right? AEO targets AI mentions and citations. AEO prefers structured content with a direct question and immediate answer. Use the HubSpot AEO tool to see how you’re performing. If I keep doing the same SEO things that I’m currently doing, will I show up in AI answer engines? This is dependent on content quality. Check AI visibility of current content. Know how you’re appearing so you’re not misrepresented. https://trekk.com/insights/what-are-a... Can I just give you my marketing strategy from Claude Cowork? If we just get an output from an LLM, you’re cutting the agency out of the conversation and they cannot see the context. Comes at a cost of collaboration, new ideas, and critical thinking in content strategy. Make sure your settings are personalized for ideal outputs. You’ve talked about in-person events. What’s the best way to meet and talk to people at a big event with thousands of people? Go with the mentality, “I’m here to make friends.” Go to free sessions, educational booths, and demos. Get curious and stop and ask questions at booths. Find the answer to the final AMA question on Trekk’s LinkedIn.   / trekk   Keep up with Trekk and marketing news: https://trekk.com/   / trekkdesign   https://trekk.com/insights 00:00 - Welcome to Sidetrekked 01:31 - Differences between AEO and SEO 07:49 - Adapting SEO strategy for AEO 13:31 - Why Claude isn’t enough 28:58 - How to network at large events