How They’re Building a Product Line to Get Into Retail

Trying to fund your next product? It’s harder than it looks, even after early success. Watch Stephen Key interview two entrepreneurs who already have a successful BBQ product called the Turbo Trusser, a Shark Tank deal, and growing retail traction, but are now facing a new challenge: How to fund and launch their next product. Support their Kickstarter: https://www.kickstarter.com/projects/... Check out the Turbo Trusser: https://www.kickstarter.com/projects/... They describe how they're expanding beyond one product, why Kickstarter isn’t as easy as it used to be, and how they’re navigating manufacturing, product development, and building a scalable product line. If you’ve already launched a product and are trying to grow, fund, or expand into retail, this episode breaks down the real-world challenges you’ll face next. Chapters 00:00 Introduction 00:19 Meet Brian & Kirk 00:48 SmokeNGriddle Overview 01:06 Solving Griddle Frustrations 02:30 Prototype And Engineering 04:20 Licensing Deal Returned 05:53 Kickstarter And Tooling 09:34 Trademark And Patent Choices 10:57 Organic Social Media Growth 13:13 Retailers Want Product Lines 15:08 Trade Shows And China Sourcing 18:05 Stephen’s Takeaway You don’t need to build a company to get your product on shelves. inventRightTV is a free educational resource for product entrepreneurs building, patenting, and selling a new product who are now trying to get it licensed by companies to help them grow and scale. Whether you're manufacturing, selling online, or exploring product licensing, this channel breaks down what actually happens when you try to grow a physical product. We cover topics like how to license a product, how to get companies to review your idea for licensing, whether to manufacture or license, and how to scale without taking on more operational burden. You’ll hear real stories about patents, manufacturing, licensing, and what it takes to get your product in front of companies that already have the capital, employees, and distribution to take it further than you can on your own. Our program Gateway is designed for entrepreneurs who don’t want to do everything themselves. We connect your product with qualified companies for licensing and continue outreach until real decision-makers review your product and respond — so you can move forward without guessing your next step. Submit your product to Gateway: https://inventright.com/go/h3c0kwlZUVp5 inventRight has helped thousands of inventors over 25 years in business. It was founded by inventors Stephen Key and Andrew Krauss. The inventRightTV YouTube channel has reached over 9 million views and 91,000+ subscribers. See what happens when companies looking for ideas start responding: → inventRight Testimonials: https://inventright.com/testimonials → Products Licensed With inventRight Help: https://inventright.com/member-success Ready to explore licensing? → Book a free consultation with a licensing expert: https://inventright.com/contact ------------ inventRight, LLC. is not a law firm and does not provide legal, patent, trademark, or copyright advice. Please exercise caution when evaluating any information, including but not limited to business opportunities; links to news stories; links to services, products, or other websites. No endorsements are issued by inventRight, LLC., expressed or implied. Depiction of any trademarks/logos does not represent endorsement of inventRight, LLC, its services, or products by the trademark owner. All trademarks are registered trademarks of their respective companies. Reference on this video to any specific commercial products, process, service, manufacturer, company, or trademark does not constitute its endorsement or recommendation by inventRight, LLC or its hosts. This video may contain links to external websites that are not provided or maintained by or in any way affiliated with inventRight, LLC. Please note that the inventRight LLC. does not guarantee the accuracy, relevance, timeliness, or completeness of any information on these external websites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.