Ecolana: Incentivos para la Economía Circular

Episode 293. Ecolana: Incentives for Circularity, with Lisseth Cordero, Co-Founder of Ecolana. 🌱 Presented by: @NeptunoPumps In this episode, we discover how technology is transforming waste management through an app that connects consumers with collection centers. Lisseth details the evolution of this platform, the innovative rewards system designed to motivate users, and the challenges of educating the market about the recyclability of different products. We also explore the impact of specific initiatives to recover difficult-to-recycle materials, such as flexible plastics, and the crucial importance of making sustainability profitable for long-term viability. 00:00 The origin of the application 03:11 Services and business model 05:19 Solving consumer problems 08:27 Technology for new habits 12:45 Incentives and rewards for users 16:52 Commitment of transnational brands 19:26 Barriers in the operational chain 24:03 Measuring the real environmental impact 30:08 Success in recycling flexible plastics 39:23 Challenges of scaling the startup 49:49 First steps to recycling ✅ Subscribe to our channel:    / @revolucioncircular   📺 Previous episodes:    • Revolución Circular   🔄 Circular Revolution, the #1 circular economy podcast in Spanish, unites two key forces of the future: the circular economy and The fourth industrial revolution. Its goal is simple: to show how we can move from a "use and discard" model to one that creates lasting value. The benefit? A cleaner planet, quality jobs, and economic growth without pollution. Each episode offers real-world examples of how the circular economy is already in action. It discusses concrete solutions for decarbonizing industries, reducing waste, and leveraging technologies like artificial intelligence, data, and automation. In short, it's a practical guide to building prosperity without destroying nature. 🗣️ Follow us on our social media! • Twitter:   / petarostojic   • Instagram:   / petar.ostojic   • LinkedIn:   / petarostojic   • Twitter:   / revolucircular   • Instagram:   / revolucioncircular   • LinkedIn:   / revolucioncircular   🌐 Visit our website: https://www.revolucioncircular.com 😎 Want to sponsor Revolución Circular? Contact us to explore collaboration options: [email protected] ⚠️ DISCLAIMER: The content of this podcast is for informational and educational purposes only. It does not constitute professional advice on technical, environmental, legal, or business matters. The opinions expressed by the participants are their own and do not necessarily reflect the official position of Revolución Circular or the organizations mentioned. The information shared may become outdated over time; its validity, accuracy, and completeness are not guaranteed. We recommend that listeners conduct their own research and consult with specialists before applying any ideas or practices discussed here. Mention of products, companies, technologies, or services does not imply endorsement, recommendation, or certification. Some examples or stories may have been adapted for narrative purposes. Circular Revolution is not responsible for decisions made based on the content of this episode. This content is for informational purposes and may contain affiliate or sponsored links. Copyright © 2026 Circular Revolution & Petar Ostojic. All rights reserved. #ecolana #circulareconomy #circularrevolution #podcast #sustainability