How to Build a Motion Identity | Branding. Done.

Ever notice how brands move differently? A spa brand should move in a completely different way to a building company, shouldn't it? This webinar is all about how to create a motion identity. We'll go through: How to use motion throughout your brand How to make your moving assets distinctive Where to apply motion across your brand Motion is a hugely underutilised part of the branding process. Watch it, and get in touch if this is something you want to explore for your own brand. Timestamps 0:00 - Introduction to motion identity 1:01 - Three core areas 1:31 - Brand positioning and getting under the skin of a brand 2:34 - Importance of brand positioning 4:20 - Real-world motion in graphics 5:18 - Brand personality: Simple, Serious or Playful 6:56 - Establishing brand values for graphics 8:00 - High energy vs calm brand examples 10:40 - Engaging audiences with seasonal themes 11:57 - Importance of website design 12:41 - Assigning rules for motion principles 14:27 - Balancing animation frequency 16:31 - Considering human nature in design 17:57 - Importance of consistent branding 18:49 - Adapting brand speed for audience 20:06 - Educating and inspiring through webinars 21:58 - Applying motion graphics effectively 23:43 - Understanding button states and interactions 24:51 - Importance of logo animation in branding 26:01 - Establishing typography animation rules 27:49 - Creating a strong brand identity through motion Links: 1. Supporting article that has everything you need to know in it: https://www.dawncreative.co.uk/insigh... 2. Examples of our motion work: https://www.dawncreative.co.uk/motion... 3. The reaction speed test: https://humanbenchmark.com/tests/reac... 4. Email to get in touch for a review of your motion identity and where you could improve: [email protected]