Motion Branding Diary 01 - "This Is Probably a Terrible Idea"

This is the first in a series of videos documenting a live, paid, client motion design project. The idea is I’ll share whatever limited creative insight I have, and you can ask questions as we go along. If there’s anything I think is interesting for others I’ll address it in future videos. I’ve no idea what the final deliverables will look like! As I write this now the project is at a very early stage, with basic animation explorations. Um, very basic in some cases (you'll see). It’s a motion branding project, which I’ve never done before (certainly not one with this kind of scope) and is a dream project for a motion designer. The client is also being insanely cool in letting me document the process in real time. I’ll cover the obvious stuff, such as: ► Interpreting Client Briefs ► Quoting ► Software ► Budgets and Deadlines ► The Creative Process But I REALLY want this to be an interaction, especially for those less experienced at motion design. So ask away. So watch, comment … (heckle?) … whatever takes your fancy. ============================================================= Get $50 off Motion Array [Affiliate link]: https://bit.ly/3Vsv4LV Get $50 off Artlist [Affiliate link]: https://bit.ly/43UKqgU This video isn't sponsored but if you subscribe I will receive a small commission. ============================================================= DISCLAIMER This video series documents a motion design project from start to finish. To ensure a smooth creative process and respect client confidentiality, I’m not accepting unsolicited creative ideas or pitches at this time. The final creative direction has already been established with the client. We have a well-defined creative workflow for this project, but we appreciate your interest! Feel free to leave any comments or questions. ============================================================= ► View the full workflow here:    • Motion Branding Project - Full Process and...   ============================================================= The sound designer I mention in this video is Kam Williams. ► Check out his work and get in touch with him here: https://kamcorderkam.wixsite.com/kame... ============================================================= ► Download free project files from my gumroad: https://gumroad.com/thevideoshop ============================================================= Chapters: 00:00:00 - A terrible idea: a real time Motion Design Diary 00:00:26 - Who’s the Client? 00:00:47 - Important Disclaimer - PLEASE READ 00:01:03 - Creative Direction & Brand Strategy 00:02:00 - Deliverables & Quotes 00:02:53 - Project Budget 00:03:06 - Scope of Work 00:03:28 - First Work in Progress 00:03:59 - Motion Behaviour Experiments 00:05:22 - Motion Design Software 00:05:38 - Motion Brief 00:06:01 - Client Green Flags 00:06:23 - The Importance of Play 00:06:47 - Project Status 00:07:28 - Questions ============================================================= ► Subscribe for more tutorials like this:    / @thevideoshoplondon   ============================================================= ► If you have any questions just let me know in the comments. ► Find me: https://linktr.ee/TheVideoShop #motiondesign #learnmotiondesign #motionbranding #aftereffectstutorial #motiongraphics #logoanimation #freelance #animation #learnaftereffects #learnanimation