Why Logos Are So Expensive

Why did the London 2012 Olympics logo cost nearly half a million pounds? Why did Pepsi spend over a million dollars on a new logo? And why did the BBC spend over £7,000,000 on their logo redesign? The media will have you believe it was for no good reason. But there was so much to these projects than just a logo design. Support the Channel: https://www.buymeacoffee.com/pathfind... *Intro and Pepsi* https://www.underconsideration.com/br...    • The 2016 Zendesk Rebrand   https://www.slideshare.net/slideshow/... https://www.newsweek.com/crazy-genius... https://www.smashbrand.com/articles/t... *London 2012 Olympics logo* https://www.cbc.ca/news/science/londo... http://news.bbc.co.uk/1/hi/uk/6725353... https://www.bbc.co.uk/london/content/... https://www.bbc.com/london/content/ar... https://www.sessions.edu/notes-on-des... https://www.itsnicethat.com/articles/... https://www.wolffolins.com/news/the-m... https://straydogbranding.com/london-2... *BBC and Gov UK* https://www.dandad.org/work/d-ad-awar... https://www.dailymail.co.uk/news/arti... https://bmmagazine.co.uk/news/bbc-adm... https://www.red-dot.org/project/bbc-r... https://www.newscaststudio.com/2017/0... https://www.housecreative.co.uk/bbc-r... https://www.wolffolins.com/work *Logo articles* https://inkbotdesign.com/expensive-lo... https://zenithclipping.com/fifteen-mo... https://www.thelogocreative.co.uk/mos... https://www.pixelliongroup.com/blog/t... https://thinkmarketingmagazine.com/7-... https://graphicxer.com/tips/photograp... https://cutoutimagemedia.com/tips/pho... https://www.admigram.com/the-10-most-... *City of Austin*   / domssjtkvvn   https://www.instagram.com/p/DOLxY0wju... https://www.underconsideration.com/br... https://nypost.com/2025/09/06/us-news... https://san.com/cc/austin-texas-new-1... https://austin.culturemap.com/news/ci...   / dpfofbzczux   https://www.underconsideration.com/br...