The Ridiculous Engineering Of Short Form Content

Try UXPilot and use code BUILD15 to get 15% off at checkout: https://bit.ly/3MO1YoC -------- I'm building Flask, the best video collaboration tool I've ever used: https://www.flask.do Get On a 1 Hour Call With Me: https://enricotartarotti.com Alasdair's channel:    / @alementary   Instagram:   / enritarta   Follow me on X: https://x.com/EnriTarta If you're a brand trying to reach tech founders, C-suites, designers, VCs, engineers and tech professionals, you can reach out for sponsorships at: [email protected] -------- The satisfying satisfying satisfying satisfying most satisfying interface in the world isn't satisfying by accident. Every day we collectively watch over 616,000 years of content through shortform feeds — and every pixel, every animation curve, every micro-interaction is engineered with surgical precision. From custom physics engines that make 3AM scrolling effortless, to psychological principles like Unit Bias and Chronoception that make you lose track of time, to a real-time algorithm that updates faster than you can finish watching a single video. Three layers make this all work, and only one of them is what you can actually see. Keywords: shortform video, TikTok algorithm, Instagram Reels, YouTube Shorts, UX design, UI design, feed design, scroll psychology, recommendation algorithm, Monolith, engagement design, design patterns, content creation, attention economy, tech psychology 🖖 Hey! I'm Enrico and on this channel I go behind the scenes of the design and psychology and stories behind the tech you use everyday -------- Written by Enrico Tartarotti Produced by Enrico Tartarotti and Bartek Malinowski Editing by Seequence P.S. If you've made it this far, welcome to the inner circle 😎! Let me know you're part of the crew by typing '"I'm cool" --------