JAK MIERZYĆ SKUTECZNOŚĆ POS? ROZWIĄZANIA, KTÓRE ZWIĘKSZAJĄ SPRZEDAŻ

Can FMCG manufacturers today truly measure the effectiveness of POS materials and make data-driven decisions? In this installment of the Market Focus program, the discussion focuses on the effectiveness of POS solutions, measuring sales results, the role of digital, and the future of in-store communication. The guests demonstrate that POS shouldn't be treated as a cost to be quickly cut, but as a tool that—when properly designed, tested, and implemented—can support sales, consumer education, and brand image building. They also emphasize that POS effectiveness depends on the quality of the brief, data, prototyping, collaboration with the retail chain, and precise customization for the point of sale. Experts provide insights: Marek Dziedzicki – Board Member, POSideo Roman Krucki – Customer Strategy and Activation Director, ALDI This episode covers the following topics: 🟡 How to measure the effectiveness of POS materials and assess their impact on sales 🟡 Why data is key in making trade marketing decisions 🟡 When does POS support sales, and when does it serve an educational or image-building function 🟡 How can a POS manufacturer support the development of a data-driven case study? 🟡 What are the most common mistakes when designing POS materials? 🟡 Why less communication often means greater effectiveness at the shelf 🟡 What is the POS development process like – from brief, through prototype, to implementation 🟡 How do digital and in-store screens impact shopper communication? 🟡 Can AI support POS design, data analysis, and shelf management? 🟡 Why will the future of in-store communication be increasingly precise? The program is hosted by Piotr Lutek, Growth Architect, Blue Fox Sp. z o.o. Market Focus is a series of conversations with experts from the FMCG, retail, and marketing markets. In the program, we analyze the most important trends, strategies, and challenges facing manufacturers and retail chains. The program's content partner is Blue Fox Sp. z o.o. -------------------------------------------------------------------------------------------------------------------------------------------------- Follow us to stay up-to-date with what's happening in the food industry! 👉 LinkedIn:   / spozywczatv   👉 TikTok:   / spozywczatv   Find the latest news at: https://www.wiadomoscispozywcze.pl Information for FMCG professionals: https://hurtidetal.pl/