Pandora’s Marketing Director on Leaving Every Brand Stronger | Brandmakers ft. Stephanie Legg

Stephanie Legg loves the challenge of a brand transformation. Her promise as a CMO is to always leave a brand stronger than you found it. Stephanie joins Brandmakers after wrapping up a stint as chief marketer at footwear retailer Schuh where she was behind a radical new positioning, and starting a new venture as the UK's director of marketing at jewellery brand Pandora.  After a decade at the Arcadia Group during its glory years, Stephanie knows what it takes to build strong brands but also understands boardroom tensions and how to fight for investment in upper funnel marketing. 0:00 Intro 1:33 Always leave a brand stronger than you found it 6:24 Bringing Schuh out of its cultural void 9:22 Improve the brand and cultural equity and you don't need sales 16:00 CMOs should have oversight of the entire funnel 20:00 You've got to live and die by the data in your business 24:00 Lessons from branding from Kith 25:30 An insider's take on the Topshop comeback -- This episode is presented by SBS. Helping brands and independent agencies deliver smarter, high-impact programmatic advertising. https://wearesbs.com/ -- Still haven’t subscribed to The Subthread on YouTube? ►►    / @subthreadmedia   Want to read The Subthread ►► https://www.thesubthread.com/ Follow The Subthread: Instagram ►► / https://www.instagram.com/thesubthrea... LinkedIn ►► /   / thesubthread   Get more incredible stories with our free newsletters: https://www.thesubthread.com/#/portal... ABOUT THE SUBTHREAD For brands and agencies interested in what's next. The Subthread is an independent media and events business focusing on the intersection of culture, innovation and creativity for the marketing industries.