EP 220 | Marketing no Agro: o grande elo das vendas

📣 Discover our Consulting and Team Training programs: send a message to https://wa.me/553791365336 Host: @xavier.agro Do you work in agribusiness marketing and feel like something is missing? In this episode, we talk with Lucas Ávila, Marketing and Innovation Director at Bience, about how to build an innovative brand and position differentiated products in the agricultural market. We will also discuss in this episode: ✅ Sales-oriented marketing ✅ How to build an innovative brand in a traditional market ✅ Product innovation based on field experience ✅ People management ✅ Experience vs. the theory of brand growth ✅ Strategic portfolio with innovative products ✅ The challenges of growth and the transformations necessary for business growth If you want to evolve and use Artificial Intelligence fearlessly in your business, we can help you. For more information about the MX Immersion program, send a message to: https://wa.me/553791365336 I hope you have great results, and I'll see you at our immersions and out there, beyond the farm gate. Or send me a message on these channels:    / @xavier.agro.oficial   Host: @xavier.agro (Instagram) | Mírian Xavier (LinkedIn)