Entre Coiffeurs Business #1 : Coiffissimo – Les clés d’une marque qui réussit avec Thibaut Le Pellec

Welcome to the first episode of Entre Coiffeurs Business, the channel's new format that breaks down hairdressing brands to help you better manage your salon. 💇‍♂️ Today, we're joined by Thibaut Le Pellec, founder of @Coiffissimo, a brand shaking up the market with a direct distribution model and ultra-competitive prices (the famous tube at €2.90!). On the agenda for this interview: 00:00 Introduction to Entre Coiffeurs Business. 00:50 Who is Thibaut Le Pellec? His journey from Silicon Valley to the world of hairdressing. 01:11 Why did you create Coiffissimo? The observation of a market in crisis. 03:41 The brand's positioning: High-quality products at a "fair price". 04:50 Direct Marketing and Social Media: How to Unite 30,000 Hairdressers? 06:15 The Product That Changed Everything: Neutralizing Bleaching Powder. 09:34 Total Transparency: The Figures and 5-Year Ambition. 11:10 Thibaut's Message to Hairdressers: Take Back Control of Your Margin. 🚀 Objective: Understand how a direct-to-consumer model can improve your cash flow and allow you to make a decent living doing what you love. 👇 Tell us in the comments: Are you already familiar with Coiffissimo? 🔗 Follow Entre Coiffeurs | Official Media Entrecoiffeurs.com Marketplace Join the Facebook community: facebook.com/groups/910554279039240 #Hairdressing #Coiffissimo #HairdressingBusiness #EntreCoiffeurs #HairSalon #SalonManagement #HairdresserEntrepreneur