Le marché de la coiffure va-t-il vraiment mal ? Avec Romain Corler, on regarde les chiffres en face.

In this first part of Entre Coiffeurs Magazine #2, we're taking stock of the current state of the hairdressing market. No impressions, no hearsay: here, we're talking about figures, trends, and the realities on the ground. To analyze the situation, I'm joined by Romain Corler, founder of AQOA, a specialist in data and market analysis for the hairdressing industry. Together, we'll address the major questions many professionals are asking today: What is the true state of the hairdressing market? Are salons growing, stagnating, or struggling? Is average revenue really increasing? Is customer traffic declining? Are prices rising enough to offset the increase in overhead costs? And above all: is the salon business model still viable? An essential discussion for all hairdressers, salon owners, independent professionals, networks, brands, and industry players who want to understand what's really happening in the market. Hairdressing is evolving. And to act, you must first understand. #BetweenHairdressers #Hairdressing #HairdressingMarket 00:00: Introduction and presentation by Romain Corler (founder of AQOA) 00:32: Presentation of the role of a panelist and the market measurement method 03:09: General overview of the market: Is the hairdressing industry doing well? 04:38: Analysis of 2025 revenue and methodology of the 5,000 salons 05:30: Testimonial on the growth of salon groups 06:45: Evolution of the number of active salons (openings vs. closures) 07:45: The case of mobile and freelance hairdressers 08:17: Recruitment difficulties and impact on business 09:06: Average revenue of a hair salon 09:49: Breakdown of services (Volume vs. Value): Cutting, technical services, and resale 12:30: Analysis of the decline in salon visits 14:14: Evolution of the number of physical salons in France 15:20: Average spend and impact of inflation on hairdressing prices 16:52: Price perception and customer experience 18:29: Conclusion and importance of data for the sector