Behind the Creative Process: Jonny Edward on Lighting, Posing & Hands-On Learning

What actually separates a “nice photo” from a creative image that stops people in their tracks? In this exclusive interview, Jonny Edward, headliner at Focus Forward 2026, breaks down his creative process from lighting choices and intentional posing to thoughtful set design and hands-on experimentation. If you’re a photographer who wants to: • Strengthen your lighting confidence • Pose with purpose instead of guessing • Build more immersive, intentional sets • Push beyond safe and predictable images • Learn through live demos and hands-on practice …this conversation is for you. At Focus Forward 2026, Jonny will lead an immersive creative shooting and lighting demo designed to help photographers move from inspiration to execution. Expect practical insight, real-time problem solving, and opportunities to actively apply what you learn. 📍 About Focus Forward 2026 Focus Forward is the annual convention hosted by Professional Photographers of Iowa, happening April 10–13, 2026 at Hotel Millwright in Amana, Iowa. This event is for professional and aspiring photographers, creative entrepreneurs, and small business owners who want more than just education they want connection, inspiration, and growth. You do not need to be a PPI member to attend. 🔗 Learn more & register: http://www.ppiowa.com