Reels, TikTok & Growth: Luke Marzano on Winning Social Media as a Photographer (2026)

Photographers today aren’t just creatives, they’re marketers, content creators, and brand builders. In this virtual interview, Luke Marzano, Focus Forward 2026 speaker, shares practical strategies for using Instagram Reels, TikTok, and short-form video to grow your photography business without burning out. Luke’s session, “Reels, and Insta, and TikTok, OH MY!”, is designed to make social media feel less overwhelming and more strategic — especially for photographers juggling multiple roles. In this conversation, we cover: • Why short-form video still matters in 2026 • How photographers can stand out on Instagram & TikTok • Simple, repeatable content ideas • How to create video without it taking over your life • The mindset shift photographers need for digital growth Luke specializes in helping photographers simplify their social media and leverage video content to increase visibility and connection. 📍 About Focus Forward 2026 Focus Forward is the annual convention hosted by Professional Photographers of Iowa (PPI), happening April 10–13, 2026 at Hotel Millwright in Amana, Iowa. This event is designed for professional and aspiring photographers, creative entrepreneurs, and small business owners who want connection, inspiration, and real business growth. You do not need to be a PPI member to attend. 🔗 Learn more & register: http://www.ppiowa.com