什麼是老錢風？聊聊威士忌的老錢風｜執杯大叔林一峰｜

What is "Old Money Style"? "Old Money Style" isn't simply about flaunting luxury brand logos; it's a subtle elegance and a symbol of refined taste. In fashion terms, it's often translated as quiet luxury. You won't see ostentatious brand logos on the surface, or even any logos at all. The clothing uses top-quality fabrics and classic tailoring, appearing understated yet timeless, even somewhat ordinary. However, connoisseurs can immediately tell from the fabric and cut that it's not your average quality, forming a stark contrast to the "nouveau riche" flaunting of wealth or the dazzling designs of fast fashion. Whiskey is inherently "Old Money Style." Whisky is a drink that's very unsuitable for ostentation, because if you flaunt it beyond your taste, you'll easily give yourself away. Understanding whiskey takes time, patience, and slow sipping; you can't understand it after just one sip. This is exactly the same as Old Money Style. Frankly, what we perceived as a thriving whisky market over the past decade or so is actually still very much a "newly rich" market. While the market appears mature, we're still stuck in an era of comparing vintage, limited editions, auction prices, and who can snag the best whisky. Many people aren't drinking whisky; they're drinking: "I can buy it, you can't." That phase of development wasn't inherently wrong; it was precisely because of that phase that the whisky market grew so rapidly. But the problem is—a conspicuous consumption market will inevitably tire. After this period of market consolidation, will we begin to enter a phase of "old-money aesthetics"? #NoDrunkDriving #NoDrinkingUnder18 #SafetyIsPriceless #UseADesignatedDriverAfterDrinking