“日傘”を使う男性が増加！意識調査では男性の日傘使用に92％が「肯定的」の結果　本格的な夏を前に売り場には男女兼用の日傘も

Hokkaido experienced a hot day across a wide area on the 12th. With summer officially upon us, a certain product designed to help people cope with the heat is attracting attention from men as well. Hokkaido experienced scorching temperatures on the 12th due to a warm air mass comparable to mid-summer flowing in from above. The highest temperature was recorded in Furano City, at 30.4 degrees Celsius, the first day of summer-like temperatures in Hokkaido since May 19th. Sapporo also recorded 28.4 degrees Celsius, its hottest day of the year so far. With summer officially upon us, a certain product is now attracting attention from men. Reporter Yu Nagasawa: "In this section of Daimaru Sapporo where men's clothing and other items are sold, they sell folding umbrellas, but they can actually be used as parasols as well." While parasols are often associated with women, their use by men has been increasing in recent years, as people want to "make the harsh summer a little more comfortable." Shunsuke Natori, Buyer, Sales Department 2, Daimaru Sapporo Store: "With the weather getting hotter in Hokkaido, we're seeing more interest, especially from older people. Most customers feel embarrassed to use a parasol as a man, but we often hear that once they try it, they become addicted to the coolness and can't let go." Yu Nagasawa, Reporter: "While the women's clothing section sells many parasols for women, we actually sell unisex parasols here." For men who want to try one out, the store stocks a variety of designs and colors. A survey on attitudes towards parasols conducted by a medical corporation in Tokyo showed that 92% were "positive" about men using parasols, an increase of more than 10 points compared to two years ago. It's said that 13.5% of men already use parasols. How much does it actually reduce the heat? The reporter tried it out… Reporter Yu Nagasawa: "This is an actual men's parasol. When you open it, it blocks direct sunlight, and you can feel the breeze, making it feel cool." What do men in the city think about men's parasols? People in the city: "I imagine it's used by people with a high sense of aesthetics. (When I tried it) It's cool." "Imagination? I think there is some truth to that now. (When I tried it) It's certainly comfortable." "(As a woman) The image isn't bad at all. I think it's actually a good idea." "I think it depends on the person. (When I tried it) It's quite cool. I've felt the effect for the first time, so maybe I'll use it as a (rain umbrella) in the future." With Japanese summers sometimes reaching disaster-level heat, parasols may become a new item for men to protect themselves. According to a medical corporation in Tokyo, the percentage of men who answered "positively" to the idea of ​​men using parasols increased from 79.7% two years ago to 92.2% this year. Also, 13.5% of men said they "already use" one. 7.5% of men said they want to start using a parasol this year, and over 50% said they are "seriously considering it." So, what do men prioritize when buying a parasol? According to a survey of men aged 10-40, color, design, lightness, and foldability seem to be key factors. It's clear that parasols are a useful item, but in any case, it's time to start thinking about how to protect ourselves from the hot summer. Updated June 12, 2024 (Wed) 18:31 #Hokkaido #News #HBC ◆Please subscribe to the HBC News channel. https://www.youtube.com/channel/UCCTp