Birkenstock: Sind die Sandalen gesund – und bald Luxus? 🤑👣 | Marktcheck SWR

We investigate why Birkenstock's comfortable sandals have become so much more expensive. And whether the cheaper competition can keep up in terms of quality. 00:00 Market Check examines Birkenstock (Aired: August 13, 2024) 01:20 How widespread and popular are Birkenstocks? 02:31 Birkenstock bestseller: Arizona model 02:58 Comparison: Deichmann, Tamaris, Rohde, AFS 05:36 Check for harmful substances 08:38 Birkenstock price: How much do Birkenstocks and imitators cost? 10:23 Interview with Prof. Fernando Fastoso, expert in luxury brand marketing 11:00 Birkenstock quality: Durability, color transfer, rust on buckles 12:47 Check: What's in the footbeds? Is it all just cork? 15:41 History: Birkenstock Shoe Models 16:05 Copyright on Four Models? Lawsuit & Consequences 17:50 Conclusion on Quality 18:18 Birkenstock Image: From Germany to US Success 19:45 Interview with Patrick Pendiuk, Vogue Germany 20:30 Hollywood Wears Birkenstocks 21:25 Birkenstock History: A Family Business 22:28 Entering the Luxury Business 23:22 Conclusion on Image 24:36 Birkenstock as the Inventor of the Footbed: How Healthy Is It? 25:08 Birkenstocks at Work: Everyday Test 28:29 Birkenstock Health: Check at the Rhine-Main Joint Center 29:33 Analysis with Physiotherapist Dr. Antonia Diegisser 31:00 Interview with sports orthopedist Christoph Lutter 33:07 Conclusion on health 33:27 Birkenstock sustainability: Cork scores points 36:55 How sustainable are leather straps, buckles, and rubber soles? 37:38 Interview with sustainability expert Kai Nebel 39:23 Conclusion on sustainability 39:44 Birkenstock fairness 40:48 Birkenstock ends cooperation with numerous retailers: why? 41:25 How fair is the company to its employees? 43:20 Overall conclusion on Birkenstock ----------- Market Check episodes including subtitles are available in the media library: http://x.swr.de/s/13zv By the way: Since MARKTCHECK belongs to SWR, you can download this video for free via Wi-Fi and watch it offline on the go! ----------- HOLLYWOOD WEARS BIRKENSTOCK Whether it's the Arizona, Birkenstock's best-selling model, the Boston Clog, or the Madrid – the sandals from the traditional company in Rhineland-Palatinate have been hip for years. They've even made it to Hollywood: in front of the camera, in the acclaimed feature film "Barbie" with Margot Robbie and Ryan Gosling. BIRKENSTOCK WOMEN'S SANDALS: ARIZONA, MADRID, GIZEH The women's collections, in particular, come with a hefty price tag. The company recently changed its distribution strategy: Since 2021, Birkenstock has been part of the luxury empire that includes Louis Vuitton, Dior, and Moët Champagne. But is the quality as high as the price suggests? BIRKENSTOCK PRICE: JUSTIFIED? Quality, comfort, health, harmful substances, sustainability, fair trade – how does Birkenstock fare? And how does it compare to other brands? Why are Birkenstocks often significantly more expensive than alternatives? BIRKENSTOCK ALTERNATIVES: DEICHMANN, TAMARIS, ROHDE, AFS Birkenstock calls itself the "inventor of the footbed," but how well do these sandals with their eco-friendly image fare against imitators? Our tests reveal that some alternatives can certainly compete with the originals! BIRKENSTOCK FOOT HEALTH: HOW HEALTHY ARE BIRKENSTOCKS? Orthopedists are critical of the one-size-fits-all footbed. How healthy are these sandals with their inflexible soles really? And how comfortable are they? BIRKENSTOCK SUSTAINABILITY: HOW ECO-FRIENDLY ARE BIRKENSTOCKS REALLY? Birkenstock shoes contain a high percentage of natural cork. How well does Birkenstock perform in terms of sustainability due to this high cork content? And how transparent is the company regarding the origin of its other materials, such as leather and linen? BIRKENSTOCK FAIRNESS: HOW DOES THE COMPANY TREAT EMPLOYEES AND RETAILERS? Long-standing business partners are summarily dismissed, and employees from the factory in eastern Saxony wish to remain anonymous. What are their perceptions of the working conditions and pay? Marktcheck investigates Birkenstock – watch the video here. Authors: Janika Müller, Nina Rathfelder Image source: unsplash / No Revisions, birkenstock.com, Adobe Stock / Leigh Prather ----------- ►    • Adidas - wie gut sind DFB-Trikot, EM-Ball ...   ►    • Wanderschuhe im Test: Decathlon, McKinley,...   ►    • Bio-Plastik: Greenwashing oder Lösung für ...   ►    • Video   ►    • Nachhaltige Kleidung – bringt das was? So ...   --------- ►More information about the program at On our homepage: https://www.swrfernsehen.de/marktcheck/ ►and on our Facebook page:   / marktcheck   ►Subscribe to our channel here: http://x.swr.de/s/13x1 ►Find out more about our Eco Checkers on Instagram:   / oekochecker   ►Comments are welcome – but please observe our netiquette guidelines: https://www.swr.de/netiquette ►Legal notice: https://www.swr.de/impressum/index.html #birkenstock #shoes #sandals