Eventos B2B como ambientes de Intenção de Compra, com Tiago Magnus (TD) | Vamos de Vendas #91

In this episode of Vamos de Vendas, Gustavo Pagotto hosts Tiago Magnus, founder and CEO of TD - Transformação Digital, for a conversation about the role of events in generating B2B business, the transformations in the sector in recent years, and the behind-the-scenes creation of the B2B Summit 2026. Throughout the episode, Tiago shares his journey in B2B marketing, explains how he invested in online events long before the pandemic, and shows how technology is transforming the way companies, sponsors, and participants interact at trade shows and conferences. He highlights the importance of content, intentional networking, and relevant experiences to generate real value in corporate events. The conversation also explores the main mistakes companies make when investing in events, from obsession with lead volume to a lack of post-event follow-up. Tiago reveals how the most efficient companies use CRM, ABM, content, and long-term relationships to transform face-to-face connections into real business opportunities. 🎙️ Host: Gustavo Pagotto Instagram:   / gupagotto   LinkedIn:   / gpagotto   🎤 Guest: Tiago Magnus LinkedIn:   / tiagomagnus   The "Vamos de Vendas" podcast from Zoho CRM is presented by Gustavo Pagotto, founder of PipeLovers and Zoho CRM Ambassador. Made for visionary people interested in following an elite sales team, episodes are available on YouTube and Spotify every Monday, featuring in-depth conversations on strategy, technology, and sales leadership. Watch the full episode and subscribe for more content that will transform your sales process. 👉 Follow Zoho CRM ◼ Website https://www.zoho.com/pt-br/crm/ ◼ Instagram   / zohobrasil     / vamosdevendaspodcast   ◼ LinkedIn   / zoho-brasil   👉 About Zoho CRM Recognized by Forbes as the best CRM in the world and by Gartner as the most visionary, Zoho CRM is also a leader in sales technology (Nucleus Research) and the preferred CRM for medium and large companies (B2B Stack). Access: https://www.zoho.com/pt-br/crm/ #zohocrm #vamosdevendas #vendasb2b #eventos #b2bsummit 00:50 – B2B Events 2026: which ones are worth investing in? 02:08 – Who is Tiago Magnus? The story of TD 04:57 – How TD bet on online events before the pandemic 06:27 – The transformation of events: from digital to in-person 06:59 – How many events does TD hold and what are its main events? 09:27 – How events stopped being trade shows and became experiences 11:09 – Why the events market still resists innovation 14:19 – Pandemic, innovation and the future of B2B events 17:06 – What makes a person leave home for an in-person event? 19:50 – How to create memorable experiences at events 22:37 – New content formats and simultaneous stages 24:01 – How to measure the ROI of sponsorship in events 25:52 – B2B events: branding, demand generation and sales 29:13 – In-person networking: why it remains so powerful 30:55 – ABM, relationship and B2B sales Long-term perspective 33:13 – The main mistakes companies make at events 34:48 – How to prepare the sales team for an event 36:16 – What differentiates high-performance sponsors 37:10 – Why so many companies waste the post-event period 38:36 – How to generate relationships beyond the booth 40:57 – Opportunities at events that almost no one takes advantage of 42:03 – The behind-the-scenes and long-term vision of the B2B Summit 44:28 – What to expect from the first edition of the B2B Summit 47:35 – Communities, events, and ecosystem building 51:10 – The international events that inspire TD 53:15 – How different cultures transform the event experience 58:36 – Slush: the most advanced trends in innovation events 01:01:27 – Why cold prospecting is losing strength 01:02:54 – Matchmaking, networking, and technology to generate Business 01:05:00 – How to make the most of events to accelerate your career 01:06:07 – The story that changed Thiago Magnus's trajectory 01:08:49 – Invitation to the B2B Summit 2026 01:09:23 – Where to follow Thiago Magnus and TD 01:10:23 – Lessons learned about B2B events