Redes sociais não vendem mais | O que os empreendedores estão fazendo agora

The way you learned to do marketing on Instagram and TikTok is over. If your brand still divides content into those old three pillars—Institutional ("about us"), Promotional ("buy with a discount"), and Informative ("fabric x")—you've already noticed that engagement is dead. Do you know why? Because your brand isn't interesting. The cost to attract a customer through paid traffic (CAC) has never been so high, and attention has become the most valuable asset in the world. The fatal mistake companies make today is thinking they're only competing with other brands. Wrong. You're competing for the same attention with the biggest content creators on the internet. In this episode of LVTalks, I'll give you a reality check and show you the structural change you need to make today: your company needs to stop being a catalog and become a Media Production Company. Content is no longer just marketing. Content is infrastructure and a growth ecosystem. You'll learn how to use "Soft Controversies" to master discovery, hack reach, and sell without seeming like you're selling. 👇 What you'll learn in this episode: Why the traditional "Social Media" role is on its way out. The death of the 3 pillars of content (Institutional, Promotional, Informative). How to apply the "Soft Controversies" strategy to your niche. The step-by-step process to transform your brand into a media production company. 💬 Our Toll: Did you have any mind-blowing insights or change the course of your business? Leave a comment with the hashtag #TáPago and tell me what your biggest turning point was! Subscribe to the channel so you don't miss the classes every Wednesday morning. Learn more about my courses: https://leticiavaz.com.br/bio/ Follow me on Instagram: @leticiavaz The most beautiful clothes in the world: 👗 www.lvstore.com.br