Como Criar Conteúdo de Um Mês em Um Dia | Planejamento Completo #lvtalks #estrategiasdevenda

How to Create a Month's Worth of Content in One Day | Complete Step-by-Step Planning Today's episode is very hands-on, very practical, didactic, quick and easy. You'll leave here with a complete plan to create content for your business. I'll talk about the practical and macro aspects of it, and then we'll get down to the micro level. This is the most complete episode on marketing planning I've ever recorded. You'll learn exactly how to go from zero to a complete month's worth of planning built in one day. STEP 1: COMMERCIAL CALENDAR AND OPPORTUNITY DATES Before starting your month's planning, we need to understand within the timeline what opportunity dates there are, what your brand assets are, and what discussions will be happening that you can participate in. Will you have a launch? A commemorative date? A campaign? A new product? An event? A collaboration? A new service? A new giveaway? Everything you have planned for the month, you will allocate to your content schedule. After addressing the internal aspects, you'll address the external ones. What are the major events happening this month? Practical examples: May 1st: Labor Day → show backstage, who makes the pieces, who works with you May 10th: Mother's Day → create a narrative that fits your audience Other events relevant to your niche STEP 2: EDITORIAL GUIDELINES Once you have the timeline, you need to define the editorial guidelines. An editorial guideline is simply the categorization of your content. Examples of editorial guidelines I use at LV: LVClub - Creative Social Proof: A day with me as an LV customer. The customer "invades" the stories from the moment she wakes up until she goes to sleep, showing her entire day using LV. Like a vlog from the customer's perspective. A day with me as an LV seamstress. Literally, a seamstress takes her cell phone and records herself from breakfast, the entire work process. When we talk about social proof, it doesn't have to be that boring, obvious thing that everyone does - taking a testimonial, highlighting it, and saying "look how cool my company is." You can bring different approaches to the same thing. Other editorial lines: Behind the Scenes of Production - How a day that clients don't see works Conversion - Direct sales, content focused on sales Styling - How to wear that piece, how to make combinations Educational - Teaching, adding value THE MOST IMPORTANT THING: It's not just about having editorial lines, but about BALANCING those editorial lines each week. You won't post only sales every day, you won't post only behind-the-scenes every day, you won't post only social proof every day, or only educational content. It's very important that you balance it. Why? Think about it. Monday you're in one mood, Wednesday you're in another, Friday you're in yet another. STEP 3: FOUR WEEKLY THEMES Each week needs to have a function in your follower's mind. This order is basically the funnel order we recommend. Week 1: PREPARE - Show problem, context, and desire Sometimes people don't see the value in your product because they don't see the problem in their lives. Example: you didn't see a problem with taxis until Uber came along. Learn more about my courses: https://leticiavaz.com.br/bio/ Follow me on Instagram: @leticiavaz The most beautiful clothes in the world: 👗 www.lvstore.com.br