E103 - A Milkshake Story - What is the Job To Be Done?
Harvard University Prof. Theodore Levitt famously said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!”. Does your team know what problem are they really solving for the customers with the products/services they offer? Are they trying to sell a better drill when the customer really wants a more efficient way of creating a quarter inch hole? Discover how another renowned Harvard professor unraveled a perplexing business conundrum by asking one simple question: "What job does your product do?" Listen on #JobsToBeDone #ClayChristensen #Competition #Competitor #CustomerCentricty #ProductDevelopment #Engagement #Insight #MarketResearch #storiesatwork #storytelling #stories #businessstorytelling For more #storiesatwork do subscribe to our YouTube channel which has two playlists - #StoryBank https://bit.ly/WStoryB and #LeaderSpeak https://bit.ly/WLeaderS You can also join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11
E104 - Missing the woods for the trees - Learning to see the bigger picture
Clay Christensen: The Jobs to be Done Theory
E56 - The Dhoni Twist
Being a Call Center Employee in the Philippines Be Like.. | TRABAHO
Why Aliens Would NEVER Invade Africa
Forget big change, start with a tiny habit: BJ Fogg at TEDxFremont
How To Think SO CLEARLY People Assume You're A Genius
I Left My 6-Figure Tech Job — Now My Pizza Bagel Business Brings In $20K A Month
Building your employer brand - A story at a time - Indranil Chakraborty, Storyworks
E160 - Facts Inform. Stories Move - A Lesson from 9/11
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
Identifying Customer Needs | Big Think
Why Smart People Lose At Office Politics
Starting a New Job? Here's a 90-Day Plan from Harvard
E147 - Zoom In. Zoom Out. - When Details Aren’t Enough
E145 - The Dunning-Kruger Effect - Unskilled, and unaware of it
The FULL VIDEO of Trump they didn’t want released
E96 - Pause and decide
Jobs To Be Done Theory (Christensen's and Ulwick's Approaches)
