E160 - Facts Inform. Stories Move - A Lesson from 9/11

You’ve presented the data. Made the case. Shown the numbers. And still nothing moved. Sound familiar? The reason that happens is that logic and data alone is often not enough. Canadian neurologist Donald Calne spent his career studying how humans make decisions. In his book, Within Reason, he concluded: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Logic gets you nodding heads. Not changed behaviour. Whether you’re leading a team, closing a sale, or trying to shift a culture, agreement isn’t enough. We need action. And the only reliable path to action runs through emotion, not data. The most powerful tool for that? A well-told story. In today’s episode, I’ll demonstrate it with a story from one of the darkest days in modern history. #emotionVSreason #persuasion #change #data For more #storiesatwork do have a look the playlists of stories on our website - https://bit.ly/SW_Stories Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11