Forward Action Webinar - Winning Winter Appeals in 2026: Lessons from Refuge's Success

Winning Winter Appeals in 2026: Lessons from Refuge's Success | Forward Action Webinar In 2025, Refuge raised £530,000 against a £350,000 target for their winter appeal, with half of that coming from supporters giving for the first time, and paid social performance running 400% above M&R and Rally sector benchmarks. In this session, Georgia Acton, Senior Acquisition Executive at Refuge, joins Jess Hodge, Partner Strategy Lead at Forward Action, to break down exactly how they did it — from proposition development and campaign planning to testing, paid media, and donation journeys. What's covered: How Refuge approached a winter appeal that raised over half a million pounds The four pillars of a high-performing winter fundraising campaign: tracking, planning, crafting a compelling ask, and optimising your tech Why a single, unifying proposition helps teams move faster and build more cohesive campaigns What current giving trends mean for charities planning for winter 2026 Live audience Q&A on tracking basics, budget allocation, gift framing, email testing and more Want more? Follow Forward Action on LinkedIn for more webinars like this:   / forward-action   Got a winter appeal to plan? Get in touch at [email protected] — we'd love to help.