Forward Action webinar - Lessons in Paid Social with Action Against Hunger

Lessons in Paid Social: Building an Always-On Digital Growth Programme | Webinar Recording How do you build a paid social programme that consistently recruits new supporters and drives online donations? In this webinar recording, Forward Action and Action Against Hunger share how they built a high-performing, always-on paid social strategy from the ground up - generating nearly 50,000 new supporters in 2025 and raising over £500,000 in online donations. Join Beth Miles (Forward Action) and Jimmy Perkins (Action Against Hunger) as they break down the strategy, creative, and testing approach behind one of the sector’s most effective digital fundraising programmes. What you’ll learn: How to recruit supporters at scale using paid social Why lo-fi, reactive creative is outperforming traditional ads How to respond to the news cycle for better campaign performance The role of video in paid social campaigns in 2026 What’s working (and not working) in direct-to-donate campaigns How to build a test-and-learn culture that improves results Who this is for: Charity professionals working in digital, fundraising, or comms Teams looking to grow their supporter base or increase online donations Anyone running (or planning) paid social campaigns Speakers: Beth Miles - Partner Strategy Lead, Forward Action Jimmy Perkins - Senior Digital Manager, Action Against Hunger Hosted by Ali - CEO, Forward Action Watch next / get involved: Sign up to hear about future webinars: https://forwardaction.uk/about-us/sig... Learn more about Forward Action: https://forwardaction.uk Hear our latest updates:   / forward-action   Check out our library of past webinars:    • Webinars   Get in touch: [email protected] About this webinar: Recorded on Thursday 23 April 2026, this session explores how charities can adapt their paid social strategies to drive better results in a changing digital landscape. #PaidSocial #DigitalFundraising #CharityMarketing #NonprofitMarketing