301 Redirects vs. Noindex vs. Rel=Canonical … What's the Difference?

Three common ways of dealing with content that you don't want Google to see. But what are the differences here, and when should you use them? TL;DR: 301 redirects signal that a URL has permanently moved—and it forwards visitors to the new URL. It's great for merging redundant content. De-indexing pages allows people to see the content, but keeps them from showing up in Google search results. Using Rel="canonical" gives Google one authoritative URL to pay attention to when you have a lot of duplicate content. You can read the transcript and view the whiteboard image here: https://overthinkgroup.com/301-redire...