Stop Guessing SEO: How to Let Google Tell You What to Rank For

E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing. Instead of relying on assumptions, third-party tools, or long content cycles, this conversation focuses on using Google’s own data to identify what your site is already eligible to rank for - and how to expand from there. We cover real workflows you can apply immediately, whether you’re working on a small site or managing SEO at scale. David Quaid joins the show! We cover: How to use Regex in Google Search Console to analyze branded vs non-branded searches Why Search Console withholds data and how to work with wider query sets to get more accurate insights How to identify question-based queries Google already associates with your site Using Search Console to find page-two keywords that signal topical readiness Turning “People Also Ask”-style queries into scalable FAQ and content structures How internal linking and subfolders transfer topical authority across related pages When expanding topical authority helps - and when it starts to hurt A low-risk method for publishing many small pages to test ranking potential How to use AI to speed up content production without committing to long editorial cycles Deciding which pages are worth improving after Google shows you what ranks This episode is focused on process, not theory - how to reduce uncertainty, shorten feedback loops, and let Google’s behavior guide your SEO strategy. ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn -   / davidquaid   ⭐️ David Quaid’s agency - https://primaryposition.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Welcome Back, David Quaid! 00:49 Using Regex in Google Search Console 01:34 Understanding Branded vs. Non-Branded Searches 06:30 Privacy Concerns in Search Queries 11:08 Expanding Topical Authority with Regex 15:49 Implementing GEO SEO Strategies 19:54 SEO Keyword Strategy 20:16 Leveraging Topical Authority 20:21 Linking Strategies for SEO 20:59 Creating Hub Pages 21:45 Content Types and Formats 22:12 Local SEO Insights 23:08 Understanding Google's Ranking Factors 24:24 Expanding Topical Authority 26:08 Managing Content Decay 27:02 Using AI for Content Creation 31:41 Optimizing Content for Rankings 36:24 Final Thoughts and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #keywordresearch #searchengineoptimization #googlesearchconsole