🚚 AULA DE LOGÍSTICA #101 Internet e Transformação Digital @arb_15

The internet is one of the main drivers of digital transformation, as it has significantly expanded connectivity between people, businesses, and markets. This has led to new ways of producing, selling, distributing, and consuming goods and services. In a business context, this transformation is not limited to the adoption of technologies, but involves changes in processes, strategies, business models, and the relationship with the customer itself. In this scenario, the growth of e-commerce, the consolidation of marketplaces, omnichannel integration, the advancement of digital matching platforms and the sharing economy, as well as the use of blockchain for traceability in supply chains, stand out. These elements represent structural changes in the digital economy and require organizational adaptation, innovation, and analytical capacity.