Obsédé par McDo : l’erreur marketing de Burger King

The fast food industry is a war of all against all. And no holds barred. Popeye's is taking on Wendy's over its marketing strategy. Wendy's is taking on Burger King over the quality of its meat. And Burger King is obsessed with McDonald's. Burger King's PR people are so obsessed with McDonald's that they get instant alerts as soon as someone mentions it. With a single tweet about McDonald's, they can rack up hundreds of thousands of likes, find themselves trending on Twitter, and have articles about the "clash." But is it really that smart for a company as big as Burger King to spend more time talking about its competitors than its own products? *** Ready to take action? ✍️ Become a pro copywriter in 6 months: https://marketingmania.fr/copywriter 💡 Find a profitable business idea in 7 days: https://marketingmania.fr/idee *** My links ✉️ My newsletter: https://marketingmania.fr/mix 🎙 My podcast:    / @letrilliard   📕 My book: https://marketingmania.fr/empire 🚀 Monetize your audience with SchoolMaker: https://schoolmaker.com/fr *** Credits Writing: Stan LELOUP and Mira T. Editing, visuals: Baptiste BOLGARI *** Timecodes 00:00: Introduction - Burger Wars 01:57: Part 1 - Brand Hacking 06:50: Part 2 - McDonald's Radio Silence 10:07: Part 3 - Knowing When to Stop 12:56: Part 4 - The Domination Strategy 15:10: Outro Music Epidemic Sounds #burgerking #marketing #mcdonalds