Frappuccino Etkisi

This video is about the influence of brands. For detailed information about IKAS, which provides the e-commerce infrastructure of brands: https://bit.ly/3pWSR9W (collaboration) --- Look what I've got. You think this is a cup, don't you? No it is not. Does not have coffee in it? Yes it does, but there are also cold milk, ice cubes, sugar, chocolate, whipped cream, flavored syrup... There are a lot of things. But it's not any of them in particular, it's greater than the sum of them. This is a Frappuccino. First of all, we need to learn a language before we can get it. You can’t just go to the barista and say a cup of coffee please. They ask if it's Venti or Grande. Coffee. Just coffee. Is it so hard to say big? You then decide to order a small size, this time they say ok then I will give you a tall. Well, doesn't tall mean big? Yes. In our poor world, it is so, but in that coffee-flavored world, even tall is small. That's how frappucino has such a magical effect. When you walk around with such a cup in your hand, you become a part of a different culture. A cup, that gives you so much status! Maybe. But this is just a side effect. This is not what I'm going to talk about today and what goes into the literature as the Frappuccino Effect. The places where you buy this, Starbucks. The relationship between the places where those coffee shops are and the house prices there is called the Frappuccino Effect. Now let me explain this to you with some charts. Wherever Starbucks opens a shop, house prices around it skyrocket. Soon as a shop opens somewhere, an increase in property prices in the surrounding area is immediately seen. If there is another shop opens in the neighborhood beyond, the prices of the houses are increasing there too. This interesting situation was discovered by analysts of Zillow, the largest website for house searching in the United States. They took the average house prices from 1997 to 2013 and then compared that to the house prices near Starbucks. And they've seen that it has increased a lot. Almost 100%. What do you do when you encounter such a data? You jump right in, right, you will try to find where Starbucks will open a shop or something. Of course, this is not investment advice. And don't rush, we may notice other things when we try to understand the subject better.How could this be? Is it because Starbucks opened shops, that the houses around it increase in value, or does Starbucks open shops in these areas by predicting the places will increase in value? So it is like, which came first, the chicken or the egg?? Aren't they both correct? A chicken lays an egg and a chicken hatches from an egg. Maybe Starbucks is both making the right predictions and having a share in the increase. Either way, it's very clever no matter how you look at it. Actually, this is not so surprising when we examine Starbucks' history. Baldwin, Siegl and Bowker, who met in college, opened a shop in Seattle in 1971. That shop.This is the first of the coffee shops that spread over 35,000 points in the world. The world's first Starbucks. Even here you can see the word Frappuccino. But it was originally established to sell only coffee beans. Think about it; when it was first established, they didn't even sell coffee. But then its founders hired someone. Someone who wants to be quite visionary. There is the signature of that person under a writing inside the shop. Howard Schultz. After being hired, he immediately starts working in marketing. He starts thinking and says let's see the world first. He visits Milan, one of the cities famous for making coffee at that time, and develops a new vision for himself. Just to sell coffee beans or to create a complete culture around it? Creating a new culture. --- Written by: Ogetay Kayali Organized and Presented by Barış Özcan Researcher and Editor: Alperen Çatak --- The full text of the video and the sources used: https://barisozcan.com