170. How to Simplify Your Marketing and Create More Consistent Clients

Have you ever reached the end of the day, week, or month feeling like you've been marketing nonstop, only to wonder why you're still not seeing the results you want? In this episode of Doing Business Like a Woman, I'm sharing my three-step marketing framework that has helped hundreds of women entrepreneurs stop chasing every new idea and start creating consistent clients with more calm, clarity, and confidence. You’ll learn: • Why all marketing works when you choose the strategies that fit you • How internal belief impacts your external marketing • How to bring more intention to every marketing activity • Why nurturing relationships is often the missing piece If you're ready to simplify your marketing, create more consistent clients, and finally feel confident about where to focus your time, this episode is for you. Timestamps 00:00 – Welcome and why marketing feels so overwhelming 01:40 – Why doing more marketing isn't always the answer 03:10 – My own journey from corporate marketing to entrepreneurship 05:00 – The internal marketing that has to happen before external marketing works 05:45 – Why all marketing works and the real reason entrepreneurs struggle 07:10 – The simple three-step marketing framework 08:45 – Why simplifying your marketing creates greater momentum 09:15 – Essentialism and the power of focusing on fewer things 11:10 – Step 1: Always be bringing in new people 15:10 – Why intention changes every marketing activity 16:35 – Step 2: Always be nurturing relationships 18:20 – Building a simple follow-up system 21:15 – The 20/60/20 relationship model 23:10 – Why your next clients may already be in your network 23:45 – Step 3: Always be making invitations and offers 24:35 – The doctor analogy that changes how you think about selling 27:15 – Why women entrepreneurs often wait too long to invite people to work with them 28:40 – Rate yourself in each area of your marketing 30:00 – Finding the missing piece in your marketing system 33:10 – One simple action to create momentum this month 34:10 – How a complimentary marketing evaluation can help Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.... 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusine... 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn:   / melissamkellogg   📸 Instagram:   / melissa_m_kellogg   📘 Facebook:   / businessacademy4women    (  / businessacademy4women  ) 📚 Substack: https://substack.com/@melissakelloggl... Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE (https://www.melissamkellogg.com/grow-...) . Subscribe to the podcast + download each episode on Apple (https://podcasts.apple.com/us/podcast...) , Spotify (https://open.spotify.com/show/3NiRUkD...) , or Google Podcasts (https://podcasts.google.com/feed/aHR0...) .