169. Mid-Year Reset Part 2: The Marketing Metrics Every Woman Entrepreneur Needs

Have you ever reached the end of the month, looked at your revenue, and thought, "I'm doing everything I'm supposed to be doing. Why isn't this working?" I hear this from women entrepreneurs all the time. You're doing all the marketing things, then you look at your revenue and try not to take your revenue as a personal failure. I've learned there's usually a gap between what we feel is happening in our business and what's actually true. That's where the data helps. Revenue is only one number, and it doesn't tell the whole story. In this week’s episode of Doing Business Like a Woman, I’m talking about why measuring what matters can completely change the way you think about your marketing. In this episode, you'll learn: • How tracking your marketing helps you create more consistent clients and revenue • Why consistency matters more than chasing the newest marketing tactic • How to create a simple marketing tracker you'll actually use If you're ready to simplify your marketing and create more consistent clients without adding more to your plate, this episode is for you. Timestamps 00:00 - Welcome and why marketing doesn't have to feel so hard 02:10 - Mid-Year Reset Part 2 and why now is the perfect time to evaluate your marketing 04:05 - Why so many women feel like their marketing isn't working 05:10 - Your business is always telling you a story through data 05:50 - Why measuring matters and what happens when you only track revenue 07:10 - Stop making your business results mean something about you 08:15 - The simple three-step marketing system 09:00 - Why consistency matters more than finding the perfect marketing tool 10:10 - Step 1: Bringing new people into your world 10:55 - Step 2: Nurturing relationships that build trust 13:05 - Step 3: Making offers and invitations consistently 15:20 - Building a simple marketing tracker 17:40 - How to score your marketing activities each month 18:25 - The story of thinking I was doing great until I looked at the numbers 20:00 - Why quality, energy, and connection matter just as much as consistency 21:05 - Your assignment: Create your marketing tracker 21:45 - How a Get It Done Session can help you simplify your marketing 22:45 - Preview of next week's episode on creating your three-step marketing plan Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.... 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusine... 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn:   / melissamkellogg   📸 Instagram:   / melissa_m_kellogg   📘 Facebook:   / businessacademy4women    (  / businessacademy4women  ) 📚 Substack: https://substack.com/@melissakelloggl... Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE (https://www.melissamkellogg.com/grow-...) . Subscribe to the podcast + download each episode on Apple (https://podcasts.apple.com/us/podcast...) , Spotify (https://open.spotify.com/show/3NiRUkD...) , or Google Podcasts (https://podcasts.google.com/feed/aHR0...) .