Expireds to Open Houses: A Repeatable System for Getting More Listings

Get a 30-day free trial: https://www.listingstoleads.com/LCA Join our Live webinars: https://leadgenwebinars.com/ In this webinar, Tristan and Scott explain a real estate “success framework” for generating listings by starting with a strong, repeatable listing presentation centered on a comprehensive marketing plan. Scott highlights a customizable 27-page flipbook marketing plan that can be created in minutes, sent as a pre-listing packet, and used to build trust and reduce pricing and commission pushback, including QR codes that open a property website. They discuss practicing the presentation for authenticity, then leveraging it to prospect expireds and FSBOs by offering value first (sending a 100-point marketing plan or free marketing tools), including a wording tip to call it a “draft version” to reduce skepticism. They also stress consistent follow-up and using open houses as a key face-to-face lead generator with a repeatable event-style marketing process. 00:00 Welcome and Agenda 00:21 Where to Start 01:28 Listing Presentation First 02:59 Prep and Send Ahead 05:45 Expireds Outreach Plan 06:33 Open House Pipeline 09:22 Flipbook QR Demo 15:08 FSBO Free Tools Funnel 20:11 Open House Marketing System 22:28 New Agent Daily Targets 25:37 Wrap Up and Contact