How to Convert FSBOs Using Free Marketing Tools

Start Your FREE Trial NOW at https://www.listingstoleads.com/?yt Join our Live webinars: https://leadgenwebinars.com/ Scott Pierce from Listings-to-Leads trains agents on prospecting FSBOs by offering a free set of marketing tools rather than pushing for the listing immediately, showing a real example of a FSBO that failed to sell and later sold with an agent. He demonstrates quickly creating a FSBO landing page (with customizable domain, editable tool list, QR codes, email, and print assets like flyers, postcards, and door hangers) and explains how homeowners request tools and submit property info/photos, generating an email and a draft package agents can send to reduce skepticism. He shares outreach tactics (email, texts, door knocking, mail), scripts for warm and cold calls, guidance on using paid/free sources to find FSBOs, when to use ads with a custom audience, and how to create and share a 100+ point FSBO marketing plan, including using AI to improve listing descriptions. 00:00 Welcome and FSBO focus 00:25 FSBO gold example 02:00 Tools and outreach strategy 04:59 Where to find FSBOs 05:57 Build FSBO landing page 07:55 Customize and share link 09:58 Seller submits request 11:43 Approve and send tools 13:10 Draft status trust hack 16:32 Edit tools and add video 18:27 Ads versus free outreach 20:32 Email and print materials 22:54 Postcards and automation 25:14 Door hangers and roleplay 27:53 Multi-touch follow-up plan 28:59 Keep it simple daily 29:41 Daily FSBO Workflow 31:33 QR Codes and Embed Tools 32:34 Follow-Up Call Scripts 34:47 Verify FSBO Status 36:34 Build Area FSBO Booklet 41:20 Create Luxury FSBO Version 43:32 Share Flipbook and PDF 46:39 Extra FSBO PDF Guides 50:49 AI Listing Description Prompt 54:12 Consistency and Wrap Up