Beyond the Press Release: Media Training for Economic Developers

As economic development projects become larger and more complex, organizations are facing increased media attention around topics ranging from incentives and workforce development to infrastructure, sustainability, and community impact. Data center projects, in particular, are generating new questions across the South from reporters and stakeholders about energy use, water consumption, economic benefits, and long-term growth. In this practical webinar, Violet PR will share media training strategies designed specifically for economic development professionals. Participants will learn how to prepare for interviews, communicate with confidence, respond to challenging questions, and proactively shape the narrative around major projects and community growth initiatives. Key Takeaways: • Best practices for media interviews and reporter engagement • Strategies for handling difficult or unexpected questions • Communications considerations for data center and other high-profile projects • Tips for building trust, credibility, and positive media relationships About the Presenters: Violet PR President April Mason and Account Director Amanda Ferraro will lead this session, bringing more than 40 years of combined experience in economic development media relations. Founded in 2010, Violet PR has grown to become one of the top boutique PR firms in the nation, and the only one uniquely specialized in economic development media relations. The public relations agency creates powerful stories that shape perceptions and influence investment outcomes, driving award-winning campaigns that lead to eye-catching national headlines in media outlets such as The Wall Street Journal, Forbes, Bloomberg, and hundreds of others.