Why Meal Plans Don't Work (And It's Not Your Fault)

Why do so many people fail on meal plans... even when they're motivated? In this video, I share my perspective after more than 25 years of coaching people through fat loss and behaviour change. We'll look at why so many traditional nutrition coaching programmes rely on generic calorie targets, rigid macro splits and meal plans that simply don't fit around real life. I'll explain why these approaches often become too restrictive, why people end up blaming themselves when the plan falls apart, and why I believe sustainable fat loss comes from understanding the person behind the plan. I also talk about something that surprises a lot of people... Every client inside PHF has access to personalised meal plans and recipe resources. Yet very few follow them consistently. Not because they're failing. Because that's simply not how real life works. If you've ever struggled to stick to a meal plan or wondered why previous coaching programmes haven't given you lasting results, this video will help explain why. As always, this is my opinion based on more than 25 years of coaching experience, alongside the evidence and the realities of working with real people every day. If you disagree, I'd genuinely love to hear your perspective in the comments. Struggling with your own weight loss? Take my free Diet Cycle Breaker quiz 👇🏻 https://dietcycle.scoreapp.com