Improve data quality & conversion attribution with Stape server-side tracking | Webinar Recording

ITP limitations, short cookie lifetimes, and bot traffic make it hard to track user behavior, attribute conversions, and make confident, data-driven decisions. In this session, we’ll explain the role of a custom domain in server-side tracking, how it helps recover lost data, and how to choose the right setup method. You’ll also learn how to extend cookie lifetimes and filter bot traffic to improve data accuracy and attribution – all using Stape and server-side tracking best practices. Whether you’re already using server-side tracking or just exploring it, this session will help you get it right. === Watch related videos === ⦿ Check out the playlist with webinar recordings:    • Webinars   === Table of content === 08:40 - Custom domain explained: what does it mean for your tracking and data accuracy; what setup options available and limitations to consider 18:00 - How to increase resistance to ad blockers 21:17 - How to extend cookie lifetime in ITP environments like Safari 16.4+ 40:10 - How to detect and filter bot traffic to keep your data clean 47:03 - How to measure the real impact of your server-side setup and see how much data you’re actually recovering 49:26 - Q&A session === Useful links === ⦿ Safari ITP - everything you need to know: https://stape.io/blog/safari-itp#how-... ⦿ How to add a custom domain to the server GTM container: https://stape.io/blog/how-to-add-a-cu... ⦿ 20% of data recovered from tracking prevention | Peak Metrics case study: https://stape.io/blog/twenty-percent-... ⦿ Filtering spam in GA4 using server-side GTM and Stape’s Bot Detection: https://stape.io/blog/filtering-spam-... ⦿ Avoid the harmful impact of ad blockers on your website tracking code: https://stape.io/blog/filtering-spam-... ⦿ Stape Analytics: measure the impact of your server-side tracking: https://stape.io/blog/stape-analytics... ⦿ Stape's Website Tracking Checker - free tool: https://stape.io/website-tracking-che... ⦿ Stape CMS apps for Shopify, Wordpress and more: https://stape.io/apps#cmstalin === CONNECT with stape.io === ✭   / stape.io   ✭   / stape   ✭ https://x.com/stape_io ✭ Community: https://community.stape.io/ #stape #tracking