Meta Omnichannel Ads and offline conversion tracking | Stape Webinar

New way to optimize Meta Ads for in-store purchases: Omnichannel Ads deep dive | Stape x Meta Most advertisers can't see what happens after someone clicks an ad and walks into a store. Meta Omnichannel Ads are built to close that gap, connecting your online campaigns to real in-store outcomes. In this Stape x Meta session, Brent Mackay (Product Manager at Meta) and Dan Murovtsev (Product Manager at Stape) break down how Omnichannel Ads work, what you need in place before launch, and how to set up Conversions API for offline events, with a live, step-by-step walkthrough. Whether you're an omnichannel-first business with physical locations, a marketing or analytics team running Meta Ads, or an agency driving both store and website results, this webinar is for you. === Useful links === Webinar presentation and related links: https://stape.io/news/webinar-meta-om... === CONNECT with stape.io === ✭   / stape.io   ✭   / stape   ✭ https://x.com/stape_io ✭ Community: https://community.stape.io/ #stape #tracking