Serving to The God of Wealth(Cai Shen- 财神) in Chinese Culture

Cai Shen(财神) is referred as a god of wealth ,can bring wealth and abundance and is worshiped by most of Chinese.This video is about a moment that i witnessed about serving God of Wealth. My friend's company moved to another place and after settled down to the new workplace, they'd make such kind of a ritual or remembrance of Cai Shen. They served some foods and burnt some incense and burnt some money for the god of wealth,,It's kind of interesting custom but there are lots of gods like this for different purposes such as the god of sea ,the god of health,,it's similar to ancient Greek and Egypt gods ,,,