DILEMA DA LIXEIRA DE R$1000

Does it make sense to spend R$900 on a trash can? In today's "Answering Questions" segment, Kelwin, Renan Dias, and I tackle this issue and open the Pandora's box of perceived value: that detail that seems trivial, but is what makes a client pay dearly and close a R$1 million contract. We talk about letting go of the small-minded mentality about money, thinking like an owner, and why your image closes (or loses) deals before you even open your mouth. -------------------------------------------- • Chapters: 00:00 The controversial topic of money (with Kelwin and Renan Dias) 00:36 The story of the R$900 trash can at headquarters 00:55 Perceived value: why the client pays dearly 01:30 "It's not possible to spend 900 on a trash can?!" 01:42 Where we came from: the vision of São Gonçalo 02:25 Aesthetics vs. utility: Kelwin's counter-argument 03:12 Thinking like an owner even without being an owner 03:59 Decisions from the company's perspective, not the personal one 05:01 The R$8,000 Balenciaga shirt: the same logic 06:03 Watch, lecture, and credibility 06:36 You convey credibility through what you wear 07:12 The tricky point: understanding the WHY of the value 07:52 How a R$900 landfill closes a R$1 million contract 08:31 Adapt to where you want to go (closing) -------------------------------------------- Follow me on social media: • Instagram: instagram.com/hugogrillo/ • Linkedin: linkedin.com/in/hugogrillo • TikTok: @hugogrillopov