How Kyle Hjelmeseth Facilitated $100M in Creator Deals

$100M in creator deals — what does that actually mean? Inside the creator economy with Kyle Hjelmeseth (GMB Digital Management) If you’re a creative company looking to future-proof your business, book a free consultation call at 👉 https://koobriklabs.com/contact/ 📱 Creator Economy, Influencers & Audience Ownership — Don’t Miss This One In this episode of Technically Creative, Orlando Wood sits down with Kyle Hjelmeseth, CEO of GMB Digital Management, to break down how the creator economy has evolved into a real, structured industry — and what that means for creators, brands, and entertainment companies. This conversation explores the creator economy, influencer marketing, digital creators, and how social media has become a powerful business model. Over the past decade, Kyle has helped facilitate more than $100 million in brand deals, giving him a front-row seat to how creators are building audiences — and turning that attention into revenue. Because the model has changed. Creators no longer wait to be discovered. They build audiences first — and everything else follows. Kyle also introduces a powerful idea: 👉 “monetizing the wake” — the value creators generate from everything they’ve already made. If you’re a creator, brand, agency, or media company trying to understand how this space actually works, this is a must-watch. 🎧 Highlights include: -How the creator economy evolved from “wild west” to real industry -Why creators can now greenlight themselves -What “monetizing the wake” means in practice -How influencers and digital creators actually make money -The shift from gatekeepers to audience ownership -Why traditional entertainment is adapting to creators -How creators build sustainable, multi-platform businesses 👉 Subscribe for more conversations on AI, creativity, and the future of media. 📽️ Watch now — and catch up on earlier episodes while you’re here. Visit KoobrikLabs: https://koobriklabs.com Connect with Orlando:   / orlando-wood   📍 Chapters: [00:00] The Creator Economy Explained (From Wild West to Industry) [04:30] How Influencers Became a Real Business [10:15] Monetizing the Wake Explained [18:40] How Creators Actually Make Money [26:00] Audience Ownership vs Gatekeepers [34:20] Why Entertainment Is Catching Up [42:10] The Future of Digital Creators #CreatorEconomy #InfluencerMarketing #DigitalCreators #SocialMediaBusiness #AIandCreativity #TechnicallyCreative #KoobrikLabs #OrlandoWood