Ryan Serhant on Owning Manhattan, Wasted Potential & AI in Real Estate | The CEO Series
What part of you has to die to become the leader you’re meant to be? In this episode of The CEO Series, William Salvi sits down with @RyanSerhant , CEO and Founder of SERHANT and star of Netflix’s Owning Manhattan, inside a $45M New York City mansion to talk about the real cost of leadership, not the Instagram version. This conversation isn’t about flexing deals or views. It’s about: • The parts of himself Ryan had to sacrifice to become a CEO. • Why being at the top is lonely, relentless, and often misunderstood. • How he balances running a fast-growing company with being the face of a Netflix show. • His biggest fear: wasted potential. • What he really thinks about AI, housing affordability, and “the American dream” of homeownership. • The mindset it takes to build a number one brokerage in the world If you’re a founder, executive, or ambitious operator trying to scale your life and your business without losing your soul, this episode is for you. 📌 YouTube Chapters 0:57 | Introduction and $45M Upper East Side Listing 3:00 | SERHANT'S "Brokerage 3.0" Model and Core Mission 4:38 | CEO Role, Delegation, and Strategic Media Planning 6:09 | The Battle of Work and Calculating Brand Power Ratio (BPR) 8:49 | Career Origin: From Actor to Agent 11:12 | The Sacrifice and Weight of Being a CEO 12:23 | Pressure, Risk, and the Fear of Wasted Potential 15:33 | Selling "Signature Properties" and the Necessity of Brand Power 17:30 | Market Threats and Housing Policy 23:30 | Home Ownership Advice and the Final Fire Round #Leadership #WealthMindset #TheCEOSeries #SERHANT #Interview #RealEstate #Business 🔗 Follow: / wsalvi / ceoseries / salvimedia / the-ceo-series 🎥 Credits: Host: William Salvi Producers: Christopher Salvi, Miguel Aponte Assistant Producer: Sejal Jain Director of Photography/ Audio: Corey Florin Second Cam: Kevin Parada PA: Drew Bosset Editor: Julian Beltran Content Creator: Ariel Burns Social Media Manager: Eric Moran

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