From PowerBar to JAMBAR: Jennifer Maxwell on Fueling, Family, and Life Beyond Running

What happens when your identity as an athlete evolves, but your passion for movement, innovation, and challenge stays the same? In episode 134 of The Eat for Endurance Podcast, I’m joined by Jennifer Maxwell, co-founder of PowerBar and creator of JAMBAR, to talk about running, entrepreneurship, fueling a large, active family, and finding new passions later in life. In this episode, Jennifer and I discuss: How her early interest in food science and sports nutrition shaped the creation of PowerBar The story behind building PowerBar with her husband in 1985 while still in college How she balanced running a business, training, and raising 6 children How her relationship with running changed after having kids, and especially after her husband's sudden death in 2004 Why learning the drums later in life became such an important outlet What inspired her return to the bar business decades later with JAMBAR Jennifer’s story is a powerful reminder that your identity is never fixed. How you move and fuel your body as well as how you spend your time is meant to evolve across different seasons of life. 🎧 Tune in to hear the full conversation! Note: This episode is NOT sponsored by JAMBAR. 👉 JAMBAR's website: https://jambar.com/ 👉 Fill out my annual podcast survey by May 15th, and enter to win prizes: https://forms.gle/ckKE4wp9DP6Ba4kW6 👉 Inquire about comprehensive 1:1 coaching (limited spots): https://www.eatforendurance.com/virtu... 👉 Join the Fuel for Life Crew membership ($39/month, cancel anytime): https://www.eatforendurance.com/fuel-... 👉 Free nutrition downloads: https://www.eatforendurance.com/free-... 👉 Shop the Ultimate Fueling Sticker Pack: https://www.eatforendurance.com/produ... 👉 Visit my website: https://www.eatforendurance.com #SportsNutrition #EnduranceAthlete #AthleteIdentity #PerformanceNutrition #PowerBar #JamBar #AthleteLife #WomenInBusiness #EatForEndurance #LifeAfterRunning